Due to the many attractions and activities that the park offers, we had to optimise the structure in a way that was not overwhelming and would create a lot more ticket sales.
We worked with the client to refine back their menu structure to make it clean and clear for the end user. The plan was to remove distractions to sales and to then highlight how fun and easy it is to visit and take part in activities at Lough Key. The home page hero (banner) section lists the main attractions for direct access and quick information. This is especially useful for returning visitors, as they won’t scroll the page to find the attraction they’re looking for.
We also worked with Lough Key Park for their SEO to bring more traffic to their website and raise awareness among various audiences.