Airfield Estate
Case Brief
Build a custom online events website matching the needs of a course and events driven service. Perform a digital review of the full range of services and functions, including selling courses, tours, informing about food, healthy living, the outdoors and the history of the estate.
Challenge
Airfield Estate had a wide range of different stakeholders and legacy IT systems that needed to be researched to make sure the website that we provided was the best possible fit.
From their ticketing system (API integration) to their tilling system and from their intranet to their actual turnstiles. The remit didn’t stop once we finished the coding. We also helped Airfield to manage their website, providing support with videos, site imagery, tours, POS terminals, multiple databases, intranet support and lots more.
From the very beginning working with Irish Media Agency has been a pleasure. Their approach is clear and this helped us create a strategy and approach to our new website project. Their continued customer service is second to none and a valued asset to our business.
~ Rachel McCoy, Airfield Estate
Solution
We helped Airfield find a new way to represent their brand and business online. We started from the basics, identifying the value adding target audiences. We developed a clearly defined user journey which could be continually reviewed and improved. We worked with their team to identify how to get the most from digital for their organisation. We continue to work closely with airfield as digital partners to help them grow their online presence.
Key Statistics
2017 – 173,542 total visitors | 10,639 students attending educational programmes
2020 (COVID LOCKDOWN) – 304,428 total visitors | 12,479 students attending educational programmes
Even through COVID, their organisation has grown, with the website at the centre of their day-to-day operations and it has received high praise from staff and customers alike.
