Go with the Flow – River Adventures
Case Brief
Go with the Flow – River Adventures is a family-run business established in 1996, based in Borris, County Carlow. They specialise in affordable, guided canoe trails and holidays along the scenic Barrow River, catering to individuals, groups, and families of all ages and abilities. Their services include guided river treks, multi-day trips, canoe hire, and courses, with a strong focus on safety, accessibility, and enjoyment for everyone. The company prides itself on its commitment to community and environmental values, which is reflected in their 5-star TripAdvisor rating.
To modernise their online presence, Go with the Flow undertook a comprehensive website overhaul. The goal was to create a visually appealing, user-friendly site that highlights their unique offerings and attracts new audiences. The new website needed to address issues such as outdated visuals, poor SEO, and lack of mobile optimisation, ensuring a better connection with customers and showcasing the beauty of their location.
Challenge
The primary challenges faced during the website revamp included an outdated design and content that failed to engage visitors and accurately represent the company’s vibrant offerings. The old site lacked effective SEO strategies and was not optimised for mobile devices, leading to poor search engine rankings and user experience. Additionally, the website did not effectively convert visitors into customers, missing key opportunities to highlight their unique river access and year-round adventure capabilities.
Testimonials
~ Coming Soon
Solution
To address these challenges, a fresh, clean design was introduced, incorporating captivating images and videos that depict the adventurous and serene experiences available. The content was updated to be more compelling and informative, emphasising their unique offerings and community values. Comprehensive SEO strategies were employed, including keyword-friendly URLs, relevant page titles, and meta descriptions. The website was also optimised for mobile devices, ensuring a seamless experience across all platforms. Clear calls-to-action, such as “Book Now” buttons, were strategically placed throughout the site. Interactive maps, testimonials, and social proof were integrated to build trust and encourage bookings. Special attention was given to highlighting their unique, sheltered access to the river, emphasising the availability of year-round adventures.
These improvements resulted in a visually appealing, user-friendly website that effectively communicates Go with the Flow’s unique offerings and values, ultimately enhancing their online presence and customer engagement.
