To quote Breakthrough’s CEO back in 2020, “Breakthrough are the charity with the biggest impact that nobody has ever heard about”. We understood that our job was to change this from a digital perspective.
We worked closely with Breakthrough, taking the time needed to build a website presence that would fulfil all of their requirements. It also had to be something that was easy for staff and researchers to update with little effort on a regular basis.
We took it in a phased approach, starting with their initial website and then growing their presence by building a campaign for their online store called “The Shop that Nearly Wasn’t” . This innovative shop stocks products that wouldn’t exist without the survival of people who had been diagnosed with cancer. Their campaigns have gained global news coverage including coverage on RTE News, the Late Late Show and British talk shows, French and German national media and more.