image-Breakthrough Cancer Research

Breakthrough Cancer Research

Case Brief

Build a new website that will represent who Breakthrough Cancer Research are, raise awareness of the research and gain recognition outside of the Cork region. Support the development of text copy, brand design, fundraising strategy and corporate partnerships.

Following on from that, to build an online marketing strategy that would increase awareness and participation with Breakthrough Cancer Research.

  • Social Media Management
  • Video Production
  • Graphic Design
  • App Development
  • Event Support

Non Profit Organizations


To quote Breakthrough’s CEO back in 2020, “Breakthrough are the charity with the biggest impact that nobody has ever heard about”. We understood that our job was to change this from a digital perspective.

Emmet and the Irish Media agency became invaluable partners to us at a time when we were launching a new national brand strategy and approach for our organisation. Their expertise and insights in social media platforms/algorithms were integral to our first national and multi-award winning campaign. We had great confidence engaging them, as they also understood the uniqueness of the charitable sector and helped us significantly grow our income through social media in the first year alone.

Irish Media Agency also designed and delivered our new purpose-built website, walking us through the process step by step. They are our partners to digitally interface with the public and we are thrilled our website continues to receive hugely positive feedback from our users.

~ Orla Dolan, Breakthrough Cancer Research


We worked closely with Breakthrough, taking the time needed to build a website presence that would fulfil all of their requirements. It also had to be something that was easy for staff and researchers to update with little effort on a regular basis.

We took it in a phased approach, starting with their initial website and then growing their presence by building a campaign for their online store called “The Shop that Nearly Wasn’t” . This innovative shop stocks products that wouldn’t exist without the survival of people who had been diagnosed with cancer. Their campaigns have gained global news coverage including coverage on RTE News, the Late Late Show and British talk shows, French and German national media and more.

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